LiteLytics
Back to Glossary

What is Geo-Targeting?

Marketing

Geo-Targeting

Abbreviation: GT

Also known as: GT (Geo-Targeting)

Marketing

What is Geo-Targeting (GT)?

Geo-Targeting is the practice of delivering content or advertisements to users based on their geographic location. This approach allows businesses to offer more relevant experiences, promote local events, or tailor messaging by region. Geo-targeting can be implemented via IP addresses, GPS, or location data from user profiles, improving campaign effectiveness and personalization.

What does GT stand for?

GT stands for Geo-Targeting. It is a marketing term commonly used in web analytics and digital marketing.