Analytics
Abbreviation: GA4
Also known as: GA4 (Google Analytics 4)
Google Analytics 4 (GA4) is Google's advanced analytics platform that provides comprehensive insights into user behaviors across websites and apps. It utilizes an event-driven data model that tracks detailed user interactions, including page views, clicks, and conversions. GA4 offers enhanced privacy controls, predictive analytics, and powerful integration capabilities, allowing businesses to understand user journeys effectively and optimize marketing strategies. Transitioning from the older Universal Analytics, GA4 emphasizes user-centric measurement and provides deeper insights into user engagement and marketing effectiveness.
GA4 stands for Google Analytics 4. It is a analytics term commonly used in web analytics and digital marketing.
