How To Analyze Revenue By Time Of Day

Discover how to effectively analyze revenue by time of day in Google Analytics 4, optimizing your business operations and marketing efforts to maximize revenue potential.

Understanding Revenue Distribution Across Different Times of Day

Analyzing revenue by time of day is crucial for businesses to optimize their operations and marketing efforts. This analysis helps identify peak sales periods, allowing businesses to adjust staffing levels, marketing spend, and promotional timing accordingly. We’ll show you how to create this insightful report in Google Analytics 4 (GA4) to maximize your revenue potential.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Hour
• Secondary Dimension: Day of week
• Metrics: Total revenue, Average order value, Transactions
• Visualization: Line chart and detailed data table

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Hour and Day of week, check the checkbox beside them, and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average order value, and Transactions, check the checkbox beside them, and click Confirm.
5. Drag Hour to the Rows section.
6. Drag Day of week to the Columns section.
7. Drag Total revenue, Average order value, and Transactions to the Values section.
8. Click the Plus button to add a new tab.
9. Select Line chart visualization.
10. Configure the same dimensions and metrics for the line chart.
11. Set your desired date range in the report settings.

Required Dimensions and Metrics

• Hour: Shows the 24-hour time period when transactions occur.
• Day of week: Helps identify patterns across different days.
• Total revenue: Shows the monetary value of sales per hour.
• Average order value: Indicates purchasing behavior during different times.
• Transactions: Reveals the volume of sales per hour.

Actionable Insights

1. Adjust your paid advertising schedules to focus budget on peak revenue hours.
2. Time your email marketing campaigns to align with high-performing hours.
3. Optimize website performance during peak revenue periods.
4. Schedule flash sales and promotions during historically strong revenue periods.
5. Adjust customer service availability to match high-transaction periods.

Answers Similar Questions

1. How to find best selling hours in Google Analytics.
2. GA4 hourly revenue tracking setup.
3. Track sales performance by hour of day GA4.
4. Google Analytics 4 time-based revenue analysis.
5. How to see peak sales hours in GA4.