How To View Revenue By Audience Name

Understanding Revenue by Audience Segments in Google Analytics 4

Analyzing revenue performance across different audience segments is crucial for understanding which customer groups drive the most value for your business. We’ll show you how to create a comprehensive revenue by audience report in Google Analytics 4, enabling you to make data-driven decisions about audience targeting and marketing investments.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Audience Name
• Key Metrics: Revenue metrics
• Visualization: Table format with optional bar chart
• Time Comparison: Enable period comparison for trend analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Audience name, check the checkbox beside it, and click Confirm
4. Under the Metrics, click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes, and click Confirm
5. Drag Audience name to the Rows section
6. Drag all three metrics (Total revenue, Average purchase revenue, and Transactions) to the Values section
7. Click the Settings icon and set your desired date range
8. Optional: Add a comparison date range by clicking the + Compare button
9. Optional: Add a bar chart visualization by clicking the + Tab button and selecting Bar chart

Required Dimensions and Metrics

• Audience name: Shows the defined audience segments in your GA4 property
• Total revenue: Displays the total revenue generated by each audience segment
• Average purchase revenue: Shows the average order value for each audience
• Transactions: Indicates the number of purchases made by each audience segment

Actionable Insights

1. Identify your highest-value audience segments and increase marketing spend for these groups
2. Compare average purchase values across audiences to optimize pricing strategies and promotional offers
3. Use transaction counts to identify audiences with high purchase frequency but low average order value for upselling opportunities
4. Analyze year-over-year performance to identify growing or declining audience segments
5. Cross-reference with marketing channel data to optimize audience targeting across different platforms

Answers Similar Questions

1. How to track audience revenue in GA4
2. Google Analytics 4 audience segment revenue report
3. GA4 revenue by customer segment
4. How to analyze audience performance in GA4
5. Compare audience revenue Google Analytics 4