How To View Revenue By Campaign

Learn how to effectively view and analyze revenue by campaign in Google Analytics 4, including steps to create a detailed report, key dimensions and metrics, and actionable insights for optimizing your marketing strategies.

Understanding Revenue by Campaign in Google Analytics 4

Tracking revenue by campaign is crucial for measuring marketing ROI and understanding which campaigns drive the most value for your business. This analysis helps optimize marketing spend, identify high-performing campaigns, and make data-driven decisions about budget allocation. We’ll show you how to create this essential report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Campaign
• Metrics Focus: Revenue metrics
• Visualization: Table format with optional bar chart
• Time Comparison: Enable period comparison for trend analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Session campaign, Session source / medium, and Session default channel grouping; check the checkbox beside them and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average purchase revenue, and Transactions; check the checkbox beside them and click Confirm.
5. Drag Session campaign to the Rows section of your report.
6. Drag Total revenue, Average purchase revenue, and Transactions to the Values section.
7. Add a filter to exclude “(not set)” campaign values by clicking the + in the Filters section.
8. Set your desired date range in the report settings.
9. Optional: Add a comparison date range to analyze campaign performance over time.

Important Dimensions and Metrics

• Session campaign: Identifies the specific marketing campaign that drove the session.
• Session source / medium: Shows where the traffic came from and how it arrived.
• Session default channel grouping: Groups traffic into meaningful categories.
• Total revenue: Shows total revenue generated by each campaign.
• Average purchase revenue: Indicates the average order value per campaign.
• Transactions: Shows the number of completed purchases per campaign.

Actionable Insights

1. Identify your highest-revenue generating campaigns and increase budget allocation to these channels.
2. Compare average purchase revenue across campaigns to identify which campaigns attract higher-value customers.
3. Analyze campaigns with high transaction counts but low average purchase values for optimization opportunities.
4. Use the comparison feature to identify trending campaigns and seasonal patterns.
5. Cross-reference campaign performance with marketing costs to calculate true ROI.

Answers Similar Questions

1. How to track campaign revenue in GA4.
2. Google Analytics 4 campaign performance report.
3. GA4 marketing campaign revenue tracking.
4. How to measure campaign ROI in Google Analytics.
5. Track revenue by marketing source in GA4.