How To View Revenue By First User Google Ads Creative Id

Learn how to effectively track revenue attributed to specific Google Ads creatives in GA4, helping you optimize your advertising ROI and budget allocation.

Understanding Revenue by First User Google Ads Creative ID in GA4

Tracking revenue attribution to specific Google Ads creatives that first brought users to your site is crucial for optimizing your advertising ROI. This analysis helps you identify which ad creatives are most effective at bringing in valuable first-time users who eventually convert, allowing you to allocate your advertising budget more effectively. We’ll show you how to create this report in Google Analytics 4 to better understand the long-term value of your ad creative performance.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: First User Google Ads Creative ID
• Secondary Dimension: Creative Name
• Metrics: Total Revenue, Transactions, Average Purchase Revenue
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.

2. Click the Blank template to start a new exploration.

3. Under the Dimensions, click the + button and search for First User Google Ads Creative ID and First User Campaign, check the checkbox beside them and click Confirm.

4. Under the Metrics, click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes and click Confirm.

5. Drag First User Google Ads Creative ID to the Rows section.

6. Drag First User Campaign as a secondary dimension to the Rows section.

7. Drag all three metrics (Total Revenue, Transactions, Average Purchase Revenue) to the Values section.

8. Add a filter to exclude null values from First User Google Ads Creative ID.

9. Set your desired date range in the report settings.

10. Optional: Add a bar chart visualization by clicking the + icon in the Tabs section.

Important Dimensions and Metrics

• First User Google Ads Creative ID: Identifies the specific ad creative that first brought the user to your site.
• First User Campaign: Shows the campaign associated with the user’s first visit.
• Total Revenue: Shows total revenue generated from users first acquired through each creative.
• Transactions: Number of purchases made by users first acquired through each creative.
• Average Purchase Revenue: Average order value for users acquired through each creative.

Actionable Insights

1. Identify top-performing ad creatives that bring in high-value first-time customers and increase budget allocation to these ads.

2. Analyze creatives with high average purchase values but low transaction counts for scaling opportunities.

3. Compare creative performance across different campaigns to optimize creative strategy.

4. Use insights to inform new creative development based on successful patterns.

5. Identify and pause underperforming creatives that bring in low-value customers.

Answers Similar Questions

1. How to see which Google Ad creatives bring the most valuable customers.

2. Track revenue by initial Google Ads creative in GA4.

3. Google Analytics 4 first touch creative revenue attribution.

4. GA4 revenue report by first Google Ad creative.

5. How to measure Google Ads creative performance by first user revenue.