How To View Revenue By Iso Week Of The Year

Learn how to analyze revenue by ISO week in Google Analytics 4. This guide walks you through creating a structured report to reveal weekly revenue patterns and insights.

Understanding Revenue by ISO Week in Google Analytics 4

Analyzing revenue by ISO week is crucial for businesses that operate on international standards or need consistent week-based reporting across years. ISO weeks provide a standardized way to view weekly revenue trends, ensuring that week numbers are consistent across different years and making year-over-year comparisons more accurate. We’ll show you how to create this report in Google Analytics 4 to better understand your weekly revenue patterns.

Basic Report Structure

• Free Form Exploration with ISO week dimension
• Revenue metrics displayed by week
• Optional year-over-year comparison capability
• Visualization options including line chart and data table

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for ISO week of year, check the checkbox beside it and click Import
4. Also add Year dimension for context
5. Under the Metrics, click the + button and search for Total revenue, check the checkbox beside it and click Import
6. Drag ISO week of year to the Rows section
7. Drag Year to the Columns section
8. Drag Total revenue to the Values section
9. Click the visualization type and select Line chart
10. Set your date range to cover the desired analysis period
11. Optional: Add a filter to focus on specific segments or conditions

Required Dimensions and Metrics

• ISO week of year: Standardized week numbering from 1-53
• Year: Provides context for the ISO week numbers
• Total revenue: Shows the monetary value of transactions
• Average order value (optional): Helps understand revenue per transaction
• Transactions (optional): Shows the number of sales per week

Actionable Insights

1. Identify peak revenue weeks to plan inventory and marketing campaigns
2. Compare week-over-week performance to spot trends and anomalies
3. Use weekly patterns to optimize staffing and resource allocation
4. Plan promotional activities around historically strong or weak weeks
5. Set realistic weekly revenue targets based on historical performance

Answers Similar Questions

1. GA4 weekly revenue report
2. Track revenue by week Google Analytics
3. ISO week revenue analysis GA4
4. Weekly sales report Google Analytics 4
5. GA4 revenue tracking by week number