How To View Revenue By Item Category 2

Learn how to analyze revenue by Item Category 2 in GA4 with detailed steps and insights for optimizing your e-commerce strategy.

Understanding Revenue by Item Category 2 in Google Analytics 4

Analyzing revenue by Item Category 2 is crucial for understanding which product categories drive the most value for your e-commerce business. We’ll show you how to create this report in Google Analytics 4, enabling you to make data-driven decisions about inventory management, marketing focus, and category expansion strategies.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Item Category 2
• Metrics Focus: Revenue and related e-commerce metrics
• Visualization: Table format with optional bar chart
• Time Comparison: Enable period comparison for trend analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Item Category 2, check the checkbox beside it and click Confirm
4. Under the Metrics, click the + button and search for Total Revenue, Items Purchased, and Average Purchase Price, check the checkboxes and click Confirm
5. Drag Item Category 2 to the Rows section of your report
6. Drag Total Revenue, Items Purchased, and Average Purchase Price to the Values section
7. Add a filter to exclude “(not set)” values from Item Category 2
8. Set your desired date range in the report settings
9. Optional: Add a comparison date range to analyze trends

Important Dimensions and Metrics

• Item Category 2: Secondary category classification of products
• Total Revenue: Total revenue generated by each category
• Items Purchased: Number of items sold in each category
• Average Purchase Price: Average price point for items in each category
• Item Category (optional): Primary category for hierarchical analysis

Actionable Insights

1. Identify top-performing subcategories to guide inventory purchasing decisions
2. Compare average purchase prices across categories to optimize pricing strategies
3. Use revenue distribution data to allocate marketing budget across categories
4. Identify underperforming categories that may need promotional attention
5. Track seasonal category performance to prepare for peak periods

Answers Similar Questions

1. How to track subcategory revenue in GA4
2. GA4 product category revenue report
3. Google Analytics 4 secondary category sales analysis
4. Item Category 2 performance tracking GA4
5. How to measure subcategory sales in Google Analytics 4