How To View Revenue By Item Variant

Learn how to track revenue by item variant in Google Analytics 4 with a detailed report, optimizing inventory management and merchandising decisions for e-commerce businesses.

Understanding Revenue by Item Variant in Google Analytics 4

For e-commerce businesses offering products with multiple variants (like sizes, colors, or styles), tracking revenue by item variant is crucial for inventory management and merchandising decisions. We’ll show you how to create a detailed report in GA4 that breaks down your revenue by specific product variants, helping you identify your best-performing product variations.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Item Variant
• Secondary Dimensions: Item Name, Item ID
• Key Metrics: Total Revenue, Items Purchased, Average Purchase Price
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Item Variant, Item Name, and Item ID, check the checkbox beside them, and click Confirm.
4. Under the Metrics, click the + button and search for Total Revenue, Items Purchased, and Average Purchase Price, check the checkbox beside them, and click Confirm.
5. Drag Item Variant to the Rows section of your report.
6. Drag Item Name and Item ID as secondary dimensions to the Rows section.
7. Drag Total Revenue, Items Purchased, and Average Purchase Price to the Values section.
8. Add a filter to exclude “(not set)” values from Item Variant.
9. Set your desired date range in the report settings.
10. Optional: Add a bar chart visualization by clicking the ”+” tab and selecting “Bar chart”.

Important Dimensions and Metrics

• Item Variant: Shows specific variations of products (e.g., sizes, colors).
• Item Name: Identifies the product associated with each variant.
• Item ID: Provides a unique identifier for accurate tracking.
• Total Revenue: Shows the total sales value for each variant.
• Items Purchased: Indicates the quantity sold for each variant.
• Average Purchase Price: Helps identify pricing patterns across variants.

Actionable Insights

1. Identify top-performing variants to optimize inventory purchasing and storage.
2. Spot underperforming variants that might need promotional attention or discontinuation.
3. Use variant performance data to inform future product development decisions.
4. Adjust pricing strategies based on variant popularity and revenue generation.
5. Optimize website merchandising to highlight best-selling variants.

Answers Similar Questions

1. How to see sales by product variation in GA4.
2. Track revenue for different product sizes in Google Analytics.
3. Google Analytics 4 product variant performance report.
4. GA4 variant revenue tracking setup.
5. How to analyze product color revenue in GA4.