How To View Revenue By Manual Source Platform

Learn how to effectively track revenue by manual source platform in Google Analytics 4. This guide provides step-by-step instructions to create a detailed report, along with key metrics and actionable insights.

Understanding Revenue by Manual Source Platform in Google Analytics 4

Tracking revenue by manual source platform is crucial for businesses to understand which marketing channels are driving the most value. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about resource allocation. We’ll show you how to create this essential report in Google Analytics 4 to gain deeper insights into your revenue sources.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Session source / medium
• Secondary Dimension: Platform
• Metrics Focus: Revenue data
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Session source / medium and Platform, check the checkbox beside them and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Confirm.
5. Drag Session source / medium to the Rows section.
6. Drag Platform as a secondary dimension to the Rows section.
7. Drag Total revenue, Average revenue per user, and Transactions to the Values section.
8. Click the Filter button and add a filter for Total revenue > 0 to show only revenue-generating sources.
9. Set your desired date range in the report settings.

Important Dimensions and Metrics

• Session source / medium: Shows the origin of your traffic combined with the marketing medium.
• Platform: Indicates the device platform (mobile, desktop, tablet).
• Total revenue: Shows the total revenue generated from each source.
• Average revenue per user: Helps understand customer value by source.
• Transactions: Number of completed purchases from each source.

Actionable Insights

1. Identify your highest-revenue generating sources and increase investment in these channels.
2. Compare platform performance to optimize your mobile vs desktop marketing strategy.
3. Analyze sources with high average revenue per user but low transaction counts for scaling opportunities.
4. Use the data to adjust your marketing budget allocation based on revenue performance.
5. Identify underperforming channels that might need optimization or retirement.

Answers Similar Questions

1. How to see revenue sources in GA4
2. Track revenue by marketing channel GA4
3. GA4 revenue attribution by platform
4. Google Analytics 4 source/medium revenue report
5. How to analyze revenue by traffic source GA4