How To View Revenue By Mobile Model

Learn how to analyze revenue by mobile device model in Google Analytics 4, creating insightful reports to optimize user experience and marketing strategies.

Understanding Revenue by Mobile Device Model in Google Analytics 4

Analyzing revenue by mobile device model is crucial in today’s mobile-first world. This analysis helps businesses understand which specific mobile devices drive the most revenue, enabling better targeting and optimization of the user experience for high-value device segments. We’ll show you how to create this insightful report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Mobile Device Model
• Metrics Focus: Revenue and Transaction data
• Visualization: Table format with optional bar chart
• Time Range: Customizable (recommended: 3-6 months)

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Mobile Device Model, check the checkbox beside it, and click Confirm.
4. Under the Metrics, click the + button and search for Total Revenue, Transactions, and Average Purchase Revenue, check the checkboxes, and click Confirm.
5. Drag Mobile Device Model to the Rows section.
6. Drag Total Revenue, Transactions, and Average Purchase Revenue to the Values section.
7. Add a filter to exclude “(not set)” values from Mobile Device Model.
8. Set your desired date range in the report settings.
9. Optional: Add a bar chart visualization by clicking the ’+’ in the tab section.

Key Dimensions and Metrics Explained

• Mobile Device Model: Shows the specific model of mobile devices used (e.g., iPhone 13, Samsung Galaxy S21).
• Total Revenue: The total revenue generated from each device model.
• Transactions: Number of completed purchases from each device model.
• Average Purchase Revenue: Average order value per device model.

Actionable Insights from the Report

1. Identify top-performing device models and optimize your website’s experience specifically for these devices.
2. Detect underperforming devices with technical issues that might be hampering conversions.
3. Adjust your mobile advertising strategy to target users with devices that show higher average purchase values.
4. Use the insights to inform your mobile app development priorities.
5. Create device-specific marketing campaigns based on revenue patterns.

Answers Similar Questions

1. How to see mobile device sales in Google Analytics.
2. Track revenue by phone model GA4.
3. Google Analytics mobile device revenue report.
4. GA4 revenue by device type.
5. How to analyze mobile sales by device in GA4.