How To View Revenue By Page Referrer

Learn how to effectively view revenue by page referrer in Google Analytics 4 (GA4) to understand valuable traffic sources, optimize marketing spend, and identify high-performing referral partners.

Understanding Revenue by Page Referrer in Google Analytics 4

Tracking revenue by page referrer is crucial for understanding which external sources drive the most valuable traffic to your website. This analysis helps optimize marketing spend, identify high-performing referral partners, and discover untapped revenue opportunities. We’ll show you how to create this insightful report in Google Analytics 4 (GA4) to make data-driven decisions about your marketing channels.

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table format
• Primary dimension: Page referrer
• Secondary dimensions: Optional - Session source/medium
• Metrics: Revenue-related measurements
• Time comparison: Optional 2-period analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Page referrer and Session source/medium, check the checkboxes beside them, and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes, and click Confirm.
5. Drag Page referrer to the Rows section of your report.
6. Drag Total revenue, Average purchase revenue, and Transactions to the Values section.
7. Add a filter to exclude direct traffic by clicking the + in the Filters section.
8. Set your desired date range in the report settings.
9. Optional: Add Session source/medium as a secondary dimension for deeper insights.

Important Dimensions and Metrics

• Page referrer: Shows the full URLs of external pages that sent traffic to your site.
• Session source/medium: Provides context about the traffic source category.
• Total revenue: Shows the total revenue generated from each referrer.
• Average purchase revenue: Indicates the average order value from each referrer.
• Transactions: Shows the number of purchases from each referrer.

Actionable Insights

1. Identify top-performing referral partners and consider expanding these relationships.
2. Analyze referrers with high average order values to understand what makes these visitors more valuable.
3. Spot underperforming referral sources that might need relationship improvement or removal.
4. Use the data to negotiate better terms with affiliate partners based on actual revenue generation.
5. Discover new potential partnership opportunities from unexpected high-value referrers.

Answers Similar Questions

1. How to see which websites generate the most sales.
2. Track revenue sources by referring website in GA4.
3. Measure referral traffic revenue in Google Analytics.
4. GA4 referral source revenue tracking.
5. How to analyze referring domains by revenue.