How To View Revenue By Region

Learn how to analyze revenue distribution by geographic region in Google Analytics 4. This guide covers report structures, actionable insights, and metrics essential for optimizing your regional business strategy.

Understanding Revenue Distribution by Geographic Region in Google Analytics 4

Analyzing revenue by region is crucial for businesses operating across different geographic areas. This analysis helps identify high-performing markets, optimize marketing spend by location, and uncover expansion opportunities. We’ll show you how to create this essential report in Google Analytics 4 to make data-driven decisions about your regional business strategy.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Country/Region
• Secondary Dimension: City (optional)
• Key Metrics: Total Revenue, Average Order Value, Transactions
• Visualization: Table and Geo Map

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Country, Region, and City, check the checkbox beside them and click Confirm
4. Under the Metrics, click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkbox beside them and click Confirm
5. Drag Country to the Rows section of your report
6. Drag Total revenue, Transactions, and Average purchase revenue to the Values section
7. Click the Plus icon to add a new tab
8. Select Geo Map visualization
9. Configure the map with Country as the region dimension and Total revenue as the metric
10. Set your desired date range in the report settings

Important Dimensions and Metrics

• Country: Primary geographic identifier for high-level regional analysis
• Region: State or province level data for more detailed regional insights
• City: Granular location data for specific urban area performance
• Total revenue: Overall revenue generated from each region
• Transactions: Number of completed purchases by region
• Average purchase revenue: Average order value per region

Actionable Insights

1. Identify top-performing regions to allocate more marketing budget and resources
2. Spot underperforming regions that might need additional support or localized marketing strategies
3. Compare average order values across regions to adjust pricing or shipping strategies
4. Use regional performance data to guide expansion decisions and market entry strategies
5. Analyze seasonal trends by region to optimize inventory and marketing timing

Answers Similar Questions

1. How to track sales by country in Google Analytics 4
2. GA4 geographic revenue distribution report
3. Regional sales performance tracking in Google Analytics
4. How to analyze revenue by location in GA4
5. Google Analytics 4 country revenue comparison