How To View Revenue By Session Google Ads Ad Network Type

Learn how to create a report in Google Analytics 4 that analyzes revenue by session source and Google Ads network type, enabling data-driven decisions for your advertising strategy.

Understanding Revenue by Google Ads Network Type in GA4

Analyzing revenue performance across different Google Ads network types is crucial for optimizing your advertising spend and understanding which ad placements drive the most value. We’ll show you how to create a comprehensive report in Google Analytics 4 that breaks down your revenue by session source and Google Ads network type, helping you make data-driven decisions about your advertising strategy.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Google Ads Network Type
• Secondary Dimension: Session Source
• Metrics Focus: Revenue and Conversion Data
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Session source and Google Ads Network Type, check the checkbox beside them and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Transactions, and Average purchase revenue, check the checkboxes and click Confirm.
5. Drag Google Ads Network Type to the Rows section.
6. Drag Session source as a secondary dimension to the Rows section.
7. Drag Total revenue, Transactions, and Average purchase revenue to the Values section.
8. Add a filter to include only Google Ads traffic by clicking the + in the Filters section.
9. Set your desired date range in the report settings.
10. Optional: Add a bar chart visualization by clicking the + in the Tab section.

Required Dimensions and Metrics

• Google Ads Network Type: Shows where your ads appeared (Search, Display, Video, etc.)
• Session source: Identifies traffic sources driving revenue
• Total revenue: Shows total revenue generated from each network type
• Transactions: Number of completed purchases
• Average purchase revenue: Average value of purchases by network type

Actionable Insights

1. Identify which ad network types generate the highest revenue and prioritize budget allocation accordingly.
2. Compare average purchase values across networks to understand where your highest-value customers come from.
3. Use transaction data to calculate conversion rates by network type and optimize campaigns for better performance.
4. Analyze seasonal trends in network performance to adjust bidding strategies throughout the year.
5. Compare ROI across different network types to optimize ad spend distribution.

Answers Similar Questions

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