How To View Revenue By Session Manual Campaign Name

Discover how to analyze revenue by session manual campaign name in Google Analytics 4, enabling you to assess the effectiveness of your marketing campaigns and optimize your budget for better ROI.

Understanding Revenue by Session Manual Campaign Name in Google Analytics 4

Analyzing revenue by session manual campaign name is crucial for measuring the effectiveness of your marketing campaigns and understanding which campaigns drive the most revenue per session. This insight helps optimize marketing spend and improve ROI by identifying the most profitable campaigns. We’ll show you how to create this report in Google Analytics 4 to track your campaign performance effectively.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Session manual campaign name
• Metrics: Revenue per session, Total revenue, Sessions
• Visualization: Table format with optional bar chart
• Time Range: Customizable (recommended: last 30 days)

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Session campaign name, check the checkbox beside it, and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Sessions, and Revenue per session, check the checkboxes beside them, and click Confirm.
5. Drag Session campaign name to the Rows section.
6. Drag Total revenue, Sessions, and Revenue per session to the Values section.
7. Click the settings gear icon and set Row numbers to 250 to see more campaigns.
8. Add a filter to exclude “(not set)” campaign names if desired.
9. Set your desired date range in the report settings.

Important Dimensions and Metrics

• Session campaign name: Identifies the specific marketing campaign that drove the session.
• Total revenue: Shows the total revenue generated from each campaign.
• Sessions: Indicates the number of sessions generated by each campaign.
• Revenue per session: Calculated metric showing the average revenue generated per session for each campaign.

Actionable Insights

1. Identify campaigns with high revenue per session but low total sessions to scale up potential winners.
2. Spot underperforming campaigns with high session counts but low revenue for optimization or discontinuation.
3. Compare similar campaigns to identify which messaging or targeting produces better revenue results.
4. Use the data to reallocate budget towards campaigns with the highest revenue per session.

Answers Similar Questions

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