How To View Revenue By Session Manual Marketing Tactic

Discover how to analyze revenue performance by manual marketing tactics in Google Analytics 4. Learn to create a report that identifies effective strategies, optimizes marketing spend, and improves ROI.

Understanding Revenue by Session Manual Marketing Tactic in Google Analytics 4

Analyzing revenue performance across different manual marketing tactics is crucial for understanding which marketing efforts drive the most value per session. This insight helps optimize marketing spend and improve ROI by identifying the most effective tactics. We’ll show you how to create this report in GA4 to track and analyze this vital metric.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Manual Marketing Tactic
• Metrics: Revenue per session, Total revenue, Sessions
• Visualization: Table format with optional bar chart
• Time Range: Last 28 days (adjustable)

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Session manual marketing tactic, check the checkbox beside it, and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Sessions, and Revenue per session, check the checkboxes beside them, and click Confirm.
5. Drag Session manual marketing tactic to the Rows section.
6. Drag Total revenue, Sessions, and Revenue per session to the Values section.
7. Click the Settings icon and set your desired date range.
8. Optional: Add a filter to exclude null values from manual marketing tactic.
9. Optional: Add a bar chart visualization by clicking the ’+’ in the tab section.

Important Dimensions and Metrics

• Session manual marketing tactic: Shows the marketing channel assigned to each session.
• Total revenue: The total revenue generated from each marketing tactic.
• Sessions: Number of sessions attributed to each tactic.
• Revenue per session: Average revenue generated per session for each tactic.

Actionable Insights

1. Identify the marketing tactics generating the highest revenue per session and increase investment in these channels.
2. Review underperforming tactics and either optimize their approach or reallocate budget to better-performing channels.
3. Compare revenue per session trends over time to detect seasonal patterns or campaign effectiveness.
4. Use the insights to set benchmark KPIs for new marketing campaigns.

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