How To View Revenue By Week

Discover how to effectively track weekly revenue trends using Google Analytics 4. This guide outlines the necessary steps, dimensions, and metrics to create a comprehensive weekly revenue report.

Understanding Weekly Revenue Trends in Google Analytics 4

Tracking revenue by week is crucial for businesses to identify seasonal patterns, measure weekly performance goals, and make data-driven decisions about inventory, staffing, and marketing initiatives. We’ll show you how to create a comprehensive weekly revenue report in Google Analytics 4 that will help you understand your business’s weekly performance trends.

Basic Report Structure

• Primary dimension: Week
• Metrics: Revenue data points
• Visualization: Time series line chart and detailed data table
• Date range: Last 3-6 months for trend analysis
• Comparison feature: Previous period or year

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Week, check the checkbox beside it, and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average order value, and Transactions, check the checkboxes, and click Confirm.
5. Drag Week to the Rows section of your report.
6. Drag Total revenue, Average order value, and Transactions to the Values section.
7. Click the Plus icon in the tabs section to add a new tab.
8. Select Line chart visualization.
9. Configure the same dimensions and metrics in the new visualization.
10. Set your date range to last 3-6 months in the report settings.
11. Add a comparison period by clicking the Compare toggle in date settings.

Required Dimensions and Metrics

• Week - Primary time dimension for weekly grouping.
• Total revenue - Shows total monetary value of transactions.
• Average order value - Indicates revenue per transaction.
• Transactions - Number of completed purchases.
• Week of year - Optional dimension for year-over-year analysis.

Actionable Insights from the Report

1. Identify your highest and lowest revenue weeks to understand seasonal patterns and adjust marketing budgets accordingly.
2. Compare week-over-week growth rates to spot trends and potential issues early.
3. Use weekly revenue patterns to optimize inventory management and staff scheduling.
4. Analyze the relationship between transaction volume and average order value to inform pricing strategies.
5. Track the impact of marketing campaigns on weekly revenue performance.

Answers Similar Questions

1. Weekly revenue tracking GA4
2. How to see week by week sales in Google Analytics
3. GA4 weekly revenue comparison
4. Track weekly income Google Analytics
5. Google Analytics 4 weekly sales report