How To View Users By Content Group

Learn how to effectively analyze users by content groups in Google Analytics 4. This guide details the steps to create reports that reveal user engagement and performance across different content categories.

Understanding User Behavior Through Content Groups in Google Analytics 4

Analyzing users by content groups is crucial for understanding how different categories of content perform and engage your audience. We’ll show you how to create a comprehensive report in GA4 that reveals which content groups attract the most users, drive engagement, and contribute to your website’s success.

Basic Report Structure

• Primary dimension: Content Group
• Secondary dimensions: Page path and Page title
• Key metrics: Total users, Average engagement time, Views per user
• Visualization: Table format with optional bar chart
• Time comparison: Enable period comparison for trend analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Content Group, Page title, and Page path, check the checkbox beside them, and click Confirm.
4. Under the Metrics, click the + button and search for Total users, Average engagement time, Views per user, and Engaged sessions, check the checkbox beside them, and click Confirm.
5. Drag Content Group to the Rows section of your report.
6. Drag all selected metrics to the Values section.
7. Add Page title and Page path as secondary dimensions if needed.
8. Set your desired date range in the report settings.
9. Optional: Add a filter to focus on specific content groups.

Important Dimensions and Metrics

• Content Group: Categorizes your content into meaningful segments.
• Page title: Shows the specific pages within each content group.
• Page path: Provides the URL structure for each page.
• Total users: Measures unique visitors to each content group.
• Average engagement time: Shows how long users interact with content.
• Views per user: Indicates content stickiness and return visits.
• Engaged sessions: Shows meaningful interactions within content groups.

Actionable Insights

1. Identify which content groups attract the most users and optimize your content strategy accordingly.
2. Focus on content groups with high engagement time but low user counts for potential promotion opportunities.
3. Analyze content groups with high views per user to understand what makes content more engaging.
4. Use insights to inform content creation and marketing strategies for underperforming groups.
5. Compare performance across different time periods to identify trending content categories.

Answers Similar Questions

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