How To View Users By Device Brand

Learn how to analyze user device brands in Google Analytics 4 to optimize your digital marketing strategy by creating insightful reports based on user preferences and device performance.

Understanding User Device Brands in Google Analytics 4

Analyzing user device brands is crucial for optimizing your digital presence and marketing strategy. This data helps you understand which device manufacturers your users prefer, enabling better device-specific optimization and targeted marketing campaigns. We’ll show you how to create this insightful report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Device Brand
• Supporting Dimensions: Device Category, Device Model
• Key Metrics: Users, New Users, Engaged Sessions
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Device brand, Device category, and Device model. Check the checkbox beside them and click Confirm.
4. Under the Metrics, click the + button and search for Total users, New users, and Engaged sessions. Check the checkbox beside them and click Confirm.
5. Drag Device brand to the Rows section of your report.
6. Drag Total users, New users, and Engaged sessions to the Values section.
7. Add Device category and Device model as secondary dimensions if needed.
8. Set your desired date range in the report settings.
9. Optional: Add a bar chart visualization by clicking the ’+’ in the tab bar.

Important Dimensions and Metrics

• Device brand: Shows the manufacturer of the device (Apple, Samsung, etc.)
• Device category: Broader classification (mobile, tablet, desktop)
• Device model: Specific model names for more detailed analysis
• Total users: Number of users per device brand
• New users: First-time visitors from each device brand
• Engaged sessions: Quality of interaction by device brand

Actionable Insights

1. Optimize your website’s performance for the most common device brands used by your audience.
2. Create targeted marketing campaigns for users of specific device brands.
3. Adjust your mobile app development priorities based on dominant device brands.
4. Identify potential technical issues by comparing engagement metrics across different device brands.
5. Allocate advertising budget based on device brand performance.

Answers Similar Questions

1. How to track mobile device manufacturers in GA4
2. Google Analytics 4 device brand report setup
3. GA4 user device analysis guide
4. Track Apple vs Samsung users in Google Analytics
5. How to segment users by device manufacturer in GA4