How To View Users By Month

Learn how to effectively track and analyze user trends by month in Google Analytics 4. This guide provides step-by-step instructions to create a comprehensive report, highlighting important metrics and actionable insights.

Understanding Monthly User Trends in Google Analytics 4

Tracking user growth on a monthly basis is crucial for understanding your website’s performance trajectory and seasonal patterns. This analysis helps businesses make informed decisions about marketing campaigns, content strategy, and resource allocation. We’ll show you how to create a comprehensive monthly users report in Google Analytics 4 that reveals these valuable insights.

Basic Report Structure

• Time dimension (Month and Year)
• User metrics (Total users, New users, Active users)
• Comparison capabilities for month-over-month analysis
• Visualization options including line charts and tables

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Month and year, check the checkbox beside it, and click Confirm.
4. Under the Metrics, click the + button and search for Total users, New users, and Active users, check the checkboxes beside them, and click Confirm.
5. Drag Month and year to the Rows section of your report.
6. Drag Total users, New users, and Active users to the Values section.
7. Click the Settings icon and set your date range to include at least the last 12 months.
8. In the visualization section, select Line chart to see trends over time.
9. Add a comparison by clicking the Compare tab and selecting the previous period.

Important Dimensions and Metrics

• Month and year: Primary time dimension for tracking monthly patterns
• Total users: Shows the overall user count for each month
• New users: Indicates first-time visitors to your site
• Active users: Shows engaged users who have had at least one session

Actionable Insights

1. Identify months with the highest user growth to understand seasonal trends and plan marketing activities accordingly.
2. Compare new vs. returning user ratios to assess user retention effectiveness.
3. Analyze month-over-month growth rates to set realistic user acquisition goals.
4. Use monthly patterns to optimize content publishing schedules.
5. Track the impact of marketing campaigns on monthly user metrics.

Answers Similar Questions

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