How To View Users By Session Google Ads Campaign Type

Learn how to analyze users by session and Google Ads campaign type in Google Analytics 4, optimizing ad spend and enhancing campaign performance with actionable insights.

Understanding User Behavior Across Google Ads Campaign Types

Analyzing users by session and Google Ads campaign type is crucial for understanding how different advertising strategies impact user engagement. This analysis helps optimize ad spend and improve campaign performance by revealing which campaign types drive the most engaged users. We’ll show you how to create this insightful report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Session campaign type
• Secondary Dimensions: Session source/medium
• Key Metrics: Users, Sessions, Engagement Rate
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Session campaign type, Session source, and Session medium, check the checkboxes beside them, and click Confirm
4. Under the Metrics, click the + button and search for Total users, Sessions, Engagement rate, and Average engagement time, check the checkboxes beside them, and click Confirm
5. Drag Session campaign type to the Rows section
6. Drag Total users, Sessions, Engagement rate, and Average engagement time to the Values section
7. Add Session source and Session medium as secondary dimensions if needed
8. Set your desired date range in the report settings
9. Apply any necessary filters to focus on Google Ads traffic

Important Dimensions and Metrics

• Session campaign type: Shows the type of Google Ads campaign (Search, Display, Video, etc.)
• Session source/medium: Identifies traffic sources and mediums
• Total users: Number of unique users per campaign type
• Sessions: Total number of sessions generated
• Engagement rate: Percentage of engaged sessions
• Average engagement time: Time users spend engaging with your content

Actionable Insights

1. Identify which campaign types drive the most engaged users and allocate budget accordingly
2. Compare engagement rates across different campaign types to optimize campaign strategies
3. Use average engagement time to understand which campaign types drive the most interested users
4. Analyze the relationship between campaign types and user behavior to improve targeting

Answers Similar Questions

1. Google Ads campaign type user analysis GA4
2. Track users by ad campaign type Google Analytics 4
3. GA4 Google Ads campaign performance by user
4. Compare users across Google Ads campaigns GA4
5. Google Analytics 4 campaign type user metrics