Marketing
Abbreviation: CTR
Also known as: CTR (Click-Through Rate)
Click-Through Rate is the percentage of users who click on a specific link or ad out of the total number of users who view it. A high CTR often indicates that the message, creative, or call-to-action is compelling and relevant to the audience. CTR is a critical metric in digital advertising and email marketing campaigns, providing insight into how well content is attracting attention and encouraging action. It is influenced by factors like keyword relevance, ad copy quality, and placement.
CTR stands for Click-Through Rate. It is a marketing term commonly used in web analytics and digital marketing.
