Marketing
Abbreviation: IMP
Also known as: IMP (Impressions)
Impressions refer to the number of times an ad, post, or piece of content is displayed to users, regardless of whether it's clicked. It's a key metric in advertising and content performance analysis, helping marketers understand reach and visibility. High impression counts combined with low engagement may signal the need for more compelling creative or better targeting. Tracking impressions over time also aids in measuring brand awareness and exposure.
IMP stands for Impressions. It is a marketing term commonly used in web analytics and digital marketing.
