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What is Cost Per Mille (Thousand Impressions)?

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Cost Per Mille (Thousand Impressions)

Abbreviation: CPM

Also known as: CPM (Cost Per Mille (Thousand Impressions))

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What is Cost Per Mille (Thousand Impressions) (CPM)?

Cost Per Mille (CPM) is the price advertisers pay for 1,000 impressions of their ad. It’s typically used in brand awareness campaigns where visibility is more important than direct clicks. CPM helps advertisers estimate campaign reach and publishers to monetize traffic.

What does CPM stand for?

CPM stands for Cost Per Mille (Thousand Impressions). It is a ads term commonly used in web analytics and digital marketing.