Analytics
Abbreviation: ER
Also known as: ER (Engagement Rate)
Engagement Rate measures the level of interaction users have with a webpage or content, reflecting how actively users engage through clicks, shares, comments, or time spent on a site. A higher engagement rate indicates that content is resonating well with its audience, driving deeper interactions and longer session durations. Improving engagement rates involves regularly updating content, utilizing engaging formats like videos and interactive elements, and understanding audience preferences through analytics.
ER stands for Engagement Rate. It is a analytics term commonly used in web analytics and digital marketing.
