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What is Session Duration?

Analytics

Session Duration

Abbreviation: SD

Also known as: SD (Session Duration)

Analytics

What is Session Duration (SD)?

Session Duration measures the total time a user spends on a website during a single visit. It reflects how engaging or useful the content is to visitors. Longer session durations often indicate strong content relevance and effective navigation, while shorter sessions may signal a mismatch in expectations or usability issues. Improving session duration can lead to better engagement, higher conversion potential, and stronger SEO performance.

What does SD stand for?

SD stands for Session Duration. It is a analytics term commonly used in web analytics and digital marketing.