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What is Bounce Rate?

Analytics

Bounce Rate

Abbreviation: BR

Also known as: BR (Bounce Rate)

Analytics

What is Bounce Rate (BR)?

Bounce Rate refers to the percentage of visitors who leave a website after viewing only one page without interacting further. High bounce rates often indicate that users aren't finding what they're looking for or that the content isn't engaging enough. Conversely, lower bounce rates usually suggest relevant content and a user-friendly website design. To optimize bounce rates, marketers often focus on improving content quality, enhancing site navigation, speeding up loading times, and ensuring that landing pages match users' expectations and search intents effectively.

What does BR stand for?

BR stands for Bounce Rate. It is a analytics term commonly used in web analytics and digital marketing.