Marketing
Abbreviation: LP
Also known as: LP (Landing Page)
A Landing Page is a standalone web page created specifically for a marketing or advertising campaign. It’s where a visitor 'lands' after clicking a link in an email or an ad from Google, social media, or similar sources. Landing pages are designed with a single focus or goal, known as a call to action (CTA), such as signing up, downloading, or purchasing. Effective landing pages are optimized for conversions and often include compelling headlines, minimal distractions, and persuasive content that aligns with the visitor’s expectations.
LP stands for Landing Page. It is a marketing term commonly used in web analytics and digital marketing.
