LiteLytics
Back to Glossary

What is Video Marketing?

Marketing

Video Marketing

Abbreviation: VM

Also known as: VM (Video Marketing)

Marketing

What is Video Marketing (VM)?

Video Marketing is the use of video content to promote a brand, product, or service. It's an engaging and effective way to capture attention, explain complex ideas, and drive conversions. Platforms like YouTube, Instagram, and TikTok have made video one of the most consumed forms of content online. Marketers use videos for tutorials, testimonials, product demos, and storytelling. Including videos on landing pages or social media can significantly boost engagement and conversion rates.

What does VM stand for?

VM stands for Video Marketing. It is a marketing term commonly used in web analytics and digital marketing.