Ads
Abbreviation: YO
Also known as: YO (Yield Optimization)
Yield Optimization is the process of maximizing revenue from digital advertising by adjusting inventory allocation, pricing strategies, and demand sources. It is commonly used in programmatic advertising and involves analyzing data to deliver the right ad to the right user at the best price. Publishers use yield optimization tools and platforms to improve fill rates and increase earnings from ad impressions.
YO stands for Yield Optimization. It is a ads term commonly used in web analytics and digital marketing.
