How To View Revenue By Primary Channel Group

Learn how to analyze revenue by primary channel group in Google Analytics 4 (GA4) to optimize marketing spend, identify high-performing channels, and make informed data-driven decisions.

Understanding Revenue by Primary Channel Group in Google Analytics 4

Analyzing revenue by primary channel group is crucial for understanding which marketing channels drive the most value for your business. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about resource allocation. We’ll show you how to create this essential report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table format with optional bar chart
• Primary Dimension: Primary Channel Group
• Key Metrics: Revenue metrics and conversion data
• Time Comparison: Enable period comparison for trend analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Session default channel group, check the checkbox beside it, and click Confirm
4. Under the Metrics, click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes, and click Confirm
5. Drag Session default channel group to the Rows section
6. Drag Total revenue, Average purchase revenue, and Transactions to the Values section
7. Click the Settings icon and set your desired date range
8. Optional: Add a comparison date range by clicking the + Compare button
9. Optional: Add a bar chart visualization by clicking the + Tab button and selecting Bar chart

Required Dimensions and Metrics

• Session default channel group: Shows the marketing channel that drove the session
• Total revenue: Displays total revenue generated from each channel
• Average purchase revenue: Shows the average order value by channel
• Transactions: Indicates the number of completed purchases from each channel

Actionable Insights

1. Identify your highest-revenue channels and increase investment in these areas
2. Compare average purchase values across channels to optimize pricing and promotion strategies
3. Analyze channels with high transaction counts but low average order values for upselling opportunities
4. Use period comparisons to spot trending channels and seasonal patterns
5. Review underperforming channels for potential optimization or budget reallocation

Answers Similar Questions

1. How to track channel revenue in GA4
2. Google Analytics 4 marketing channel performance report
3. GA4 revenue attribution by channel
4. How to see which marketing channels make the most money in GA4
5. Google Analytics 4 channel revenue comparison