How To View Revenue By Iso Year

Discover how to analyze revenue by ISO year using Google Analytics 4, ensuring accurate financial reporting and comparisons for your international business.

Understanding Revenue by ISO Year in Google Analytics 4

Analyzing revenue by ISO year is crucial for businesses that operate internationally or require standardized year-based reporting. The ISO year provides a consistent method to measure annual performance, especially when dealing with fiscal years that do not align with calendar years. This standardization is particularly important for financial reporting, year-over-year comparisons, and international business operations. We’ll show you how to create this report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: ISO Year
• Secondary Dimension: ISO Week
• Metrics Focus: Revenue metrics
• Visualization: Table format with optional time series

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for ISO Year and ISO Week, check the checkboxes beside them, and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average purchase revenue, and Transactions, check the checkboxes, and click Confirm.
5. Drag ISO Year to the Rows section of your report.
6. Drag Total revenue, Average purchase revenue, and Transactions to the Values section.
7. Add ISO Week as a secondary dimension by dragging it below ISO Year in the Rows section.
8. Set your date range to cover multiple years for comparison.
9. Optional: Add a filter to exclude zero revenue data.

Important Dimensions and Metrics

• ISO Year: Standardized year format for consistent international reporting
• ISO Week: Week numbering system that provides consistent week counts across years
• Total revenue: Complete revenue generated during the specified period
• Average purchase revenue: Average value per transaction
• Transactions: Number of completed purchases

Actionable Insights

1. Identify year-over-year revenue growth patterns to set realistic growth targets.
2. Analyze weekly revenue trends within each ISO year to optimize inventory planning.
3. Compare average purchase values across different years to understand value trends.
4. Use transaction counts alongside revenue to identify changes in purchasing behavior.
5. Spot seasonal patterns that repeat across ISO years for better resource allocation.

Answers Similar Questions

1. GA4 yearly revenue tracking
2. How to analyze annual revenue in Google Analytics 4
3. Track fiscal year revenue GA4
4. Google Analytics 4 year-over-year revenue comparison
5. GA4 revenue reporting by year