How To View Users By Year Month

Discover how to effectively view user trends by year and month in Google Analytics 4 (GA4) to analyze growth patterns and seasonal variations through a structured report.

Understanding User Trends by Year and Month in Google Analytics 4

Tracking user trends across different months and years is crucial for understanding your website’s growth patterns and seasonal variations. This analysis helps identify long-term trends, seasonal peaks, and potential areas for improvement in your digital strategy. We’ll show you how to create this essential report in Google Analytics 4 (GA4) to track your user growth over time.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Year Month
• Metrics Focus: User counts and engagement metrics
• Visualization: Line chart and detailed data table
• Time Comparison: Enable year-over-year comparison

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Year Month, check the checkbox beside it, and click Confirm.
4. Under the Metrics, click the + button and search for Total Users, New Users, and Average Engagement Time, check the checkboxes, and click Confirm.
5. Drag Year Month to the Rows section of your report.
6. Drag Total Users, New Users, and Average Engagement Time to the Values section.
7. Click the Visualization tab and select Line Chart.
8. Set your date range to cover your desired analysis period.
9. Optional: Add a comparison period by clicking the Compare toggle in date settings.

Important Dimensions and Metrics

• Year Month - Primary time dimension for tracking monthly trends
• Total Users - Shows the overall user base for each month
• New Users - Indicates growth in new audience acquisition
• Average Engagement Time - Measures user interaction quality

Actionable Insights

1. Identify months with the highest user growth to replicate successful strategies.
2. Spot seasonal patterns to better plan content and marketing campaigns.
3. Compare year-over-year growth to assess long-term business health.
4. Use engagement time trends to evaluate content quality and user experience improvements.
5. Detect declining months early to implement corrective actions.

Answers Similar Questions

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