How To View Revenue By Session Manual Source

Learn how to track revenue by session source in Google Analytics 4 (GA4) to optimize your marketing strategies and identify high-value traffic sources. This guide provides step-by-step instructions for creating a detailed report.

Understanding Revenue by Session Source in Google Analytics 4

Tracking revenue by session source is crucial for understanding which traffic sources generate the most value for your business. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about where to focus your marketing efforts. We’ll show you how to create this essential report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table format
• Primary dimension: Session source
• Metrics: Revenue and related conversion metrics
• Time period: Customizable based on analysis needs

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Session source, check the checkbox beside it and click Import
4. Under the Metrics, click the + button and search for Total revenue, Average revenue per user, and Transactions, check the checkboxes and click Import
5. Drag Session source to the Rows section
6. Drag Total revenue, Average revenue per user, and Transactions to the Values section
7. Click the settings gear icon and set your desired date range
8. Optional: Add a filter to exclude internal traffic by clicking the + in the Filters section

Required Dimensions and Metrics

• Session source: Shows where your traffic originated from
• Total revenue: Displays the total revenue generated from each source
• Average revenue per user: Shows the value per user from each source
• Transactions: Indicates the number of completed purchases from each source

Actionable Insights

1. Identify your highest-revenue-generating sources and increase investment in these channels
2. Compare average revenue per user across sources to find the most valuable traffic quality
3. Spot underperforming sources that may need optimization or reduced investment
4. Use transaction data to calculate conversion rates and identify sources with the best purchase intent

Answers Similar Questions

1. How to see which traffic sources make the most money in GA4
2. Track revenue by channel in Google Analytics 4
3. GA4 revenue attribution by source
4. Compare traffic source revenue in Google Analytics
5. How to measure marketing channel revenue in GA4