How To View Users By Link Id

Discover how to effectively analyze user behavior through Link ID in Google Analytics 4, optimizing your marketing strategies by understanding user engagement and conversions.

Understanding User Behavior Through Link ID Analysis in Google Analytics 4

Tracking users by Link ID is crucial for understanding how different marketing campaigns, referral links, or custom UTM parameters drive user engagement on your website. We’ll show you how to create a detailed exploration in GA4 that reveals which link identifiers are most effective at attracting and converting users, helping you optimize your marketing efforts and improve ROI.

Basic Report Structure

• Primary dimension: Link ID
• Secondary dimensions: User source and medium
• Key metrics: User count, engagement rate, and conversions
• Visualization: Table format with optional bar chart
• Time range: Last 30 days (adjustable)

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Link ID, Session source, and Session medium. Check the checkbox beside them and click Confirm
4. Under the Metrics, click the + button and search for Total users, Engagement rate, and Conversions. Check the checkbox beside them and click Confirm
5. Drag Link ID to the Rows section of your report
6. Drag Total users, Engagement rate, and Conversions to the Values section
7. Add Session source and Session medium as secondary dimensions by dragging them below Link ID in the Rows section
8. Set your desired date range in the report settings
9. Apply any relevant filters using the Filters section if needed

Important Dimensions and Metrics

• Link ID: Unique identifier for tracking specific links or campaigns
• Session source: Shows where users originated from
• Session medium: Indicates the marketing medium used
• Total users: Number of unique users per Link ID
• Engagement rate: Percentage of engaged sessions for each Link ID
• Conversions: Total conversion events attributed to each Link ID

Actionable Insights

1. Identify which Link IDs generate the most engaged users and replicate their implementation across similar campaigns
2. Compare conversion rates between different Link IDs to optimize marketing spend allocation
3. Analyze which source/medium combinations perform best with specific Link IDs to refine targeting strategies
4. Use low-performing Link ID data to identify potential technical issues or user experience problems
5. Create segments based on top-performing Link IDs to study user behavior patterns

Answers Similar Questions

1. How to track campaign link performance in GA4
2. Google Analytics 4 link identifier reporting
3. GA4 user attribution by link tracking
4. Track marketing campaign links in Google Analytics
5. Monitor user source through link IDs in GA4