How To View Revenue By Source Platform

Learn how to track revenue by source platform in GA4 with this step-by-step guide. Optimize your marketing efforts by understanding which channels drive the most value for your business.

Understanding Revenue by Source Platform in Google Analytics 4

Tracking revenue by source platform is crucial for understanding which marketing channels drive the most value for your business. This analysis helps optimize marketing spend, identify high-performing channels, and make data-driven decisions about resource allocation. We’ll show you how to create this essential report in Google Analytics 4.

Basic Report Structure

• Report Type: Free Form Exploration
• Visualization: Table format with optional bar chart
• Primary dimension: Source Platform
• Metrics: Revenue-related measurements
• Time comparison: Optional month-over-month or year-over-year analysis

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions, click the + button and search for Session source, Session medium, and Session campaign. Check the checkbox beside them and click Confirm.
4. Under the Metrics, click the + button and search for Total revenue, Average purchase revenue, and Transactions. Check the checkbox beside them and click Confirm.
5. Drag Session source to the Rows section of your report.
6. Drag Total revenue, Average purchase revenue, and Transactions to the Values section.
7. Add a filter to exclude direct traffic if needed by clicking the + in the Filters section.
8. Set your desired date range in the report settings.
9. Optional: Add a comparison date range to see period-over-period performance.

Important Dimensions and Metrics

• Session source: Shows where your traffic originated from.
• Session medium: Indicates the category of the source (CPC, organic, referral, etc.).
• Session campaign: Displays specific campaign names.
• Total revenue: Shows total revenue generated from each source.
• Average purchase revenue: Indicates the average order value by source.
• Transactions: Shows the number of completed purchases.

Actionable Insights

1. Identify your highest-revenue generating platforms and increase investment in these channels.
2. Compare average purchase values across platforms to optimize pricing and promotional strategies.
3. Analyze platforms with high transaction counts but low average order values for upselling opportunities.
4. Review underperforming sources and either optimize or reallocate budget to better-performing channels.
5. Use the data to set platform-specific ROI targets and KPIs.

Answers Similar Questions

1. How to see which marketing channels make the most money in GA4.
2. Track revenue by traffic source Google Analytics 4.
3. GA4 revenue attribution by channel.
4. Compare marketing channel revenue in Google Analytics.
5. How to measure ROI by source in GA4.