How To View Users By Manual Creative Format

Discover how to analyze user behavior by manual creative format in GA4 to optimize engagement and conversions with this step-by-step guide.

Understanding User Behavior by Creative Format in Google Analytics 4

Analyzing users by manual creative format is crucial for understanding how different types of creative assets perform in driving user engagement and conversions. This analysis helps marketers optimize their creative strategy and allocate resources to the most effective formats. We’ll show you how to create this insightful report in Google Analytics 4.

Basic Report Structure

• Primary dimension: Manual Creative Format
• Secondary dimensions: User Source, User Medium
• Key metrics: Total Users, Engaged Sessions, Conversion Rate
• Visualization: Table format with optional bar chart
• Time comparison: Enable period-over-period comparison

Steps to Create the Report

1. Open GA4 and navigate to the Explore section
2. Click the Blank template to start a new exploration
3. Under the Dimensions, click the + button and search for Manual Creative Format, User Source, and User Medium, check the checkboxes beside them and click Confirm
4. Under the Metrics, click the + button and search for Total Users, Engaged Sessions, Conversions, and Engagement Rate, check the checkboxes beside them and click Confirm
5. Drag Manual Creative Format to the Rows section
6. Drag Total Users, Engaged Sessions, Conversions, and Engagement Rate to the Values section
7. Add User Source and User Medium as secondary dimensions if needed
8. Set your desired date range in the report settings
9. Optional: Add a filter to focus on specific creative formats

Important Dimensions and Metrics

• Manual Creative Format: Identifies the type of creative asset (video, image, carousel, etc.)
• User Source: Shows where users originated from
• User Medium: Indicates the marketing medium
• Total Users: Number of unique users per creative format
• Engaged Sessions: Sessions with meaningful engagement
• Conversions: Total conversion events
• Engagement Rate: Percentage of engaged sessions

Actionable Insights

1. Identify which creative formats drive the highest user engagement and optimize budget allocation accordingly
2. Compare conversion rates across different creative formats to determine the most effective formats for driving desired actions
3. Analyze the relationship between creative formats and user sources to optimize channel-specific creative strategies
4. Use engagement rate metrics to refine creative content and improve user interaction

Answers Similar Questions

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