How To View Users By Percent Scrolled

Learn how to effectively track user scroll depth in GA4 to enhance content engagement and optimize user experience by creating a detailed report.

Understanding User Scroll Depth in Google Analytics 4

Tracking how far users scroll down your pages is crucial for understanding content engagement and page effectiveness. We’ll show you how to create a report in Google Analytics 4 that reveals what percentage of your content users actually see, helping you optimize content placement and improve user experience.

Basic Report Structure

• Report Type: Free Form Exploration
• Primary Dimension: Page Path
• Secondary Dimension: Scroll Depth
• Metrics: Users, Views, Average Scroll Percentage
• Visualization: Table format with optional bar chart

Steps to Create the Report

1. Open GA4 and navigate to the Explore section.
2. Click the Blank template to start a new exploration.
3. Under the Dimensions tab, click the + button and search for Page path and screen class and Percent scrolled, check both checkboxes and click Import.
4. Under the Metrics tab, click the + button and search for Users, Views, and Average scroll depth, check all checkboxes and click Import.
5. Drag Page path and screen class to the Rows section.
6. Drag Percent scrolled as a secondary dimension to the Rows section.
7. Drag Users, Views, and Average scroll depth to the Values section.
8. Set your desired date range in the report settings.
9. Optional: Add a filter to focus on specific pages or scroll depths.

Important Dimensions and Metrics

• Page path and screen class: Shows which pages users are viewing.
• Percent scrolled: Indicates how far users scroll down the page.
• Users: Number of unique users who reached each scroll depth.
• Views: Total number of pageviews at each scroll depth.
• Average scroll depth: The mean percentage scrolled across all users.

Actionable Insights

1. Identify content that users aren’t reaching and consider moving it higher on the page.
2. Optimize call-to-action placement based on most-viewed scroll depths.
3. Compare scroll depths across different page types to understand content engagement.
4. Use scroll depth data to inform content length decisions.
5. Identify pages where users aren’t scrolling far and improve their above-the-fold content.

Answers Similar Questions

1. How to measure content engagement with scroll tracking GA4.
2. Track scroll depth Google Analytics 4.
3. GA4 scroll depth report setup.
4. How to see how far users scroll on my website.
5. Google Analytics 4 scroll tracking analysis.